Gaming meets Local Search with foursquare
A new and exciting way to interact with customers is using a newer mobile app called Foursquare. This app allows users to check in to local shops, venues, and almost any other kind of geographical locations. Users earn badges for checking in multiple places and sometimes are even rewarded by unlocking coupons or specials.
There is a huge opportunity in marketing for programs that offer these capabilities. Only about 1200 venues have offers that are on Foursquare leaving huge opportunities for small businesses to take advantage of. Search engines such as Google and Bing have also started keeping track of Foursquare locations and showcases them in their local search maps with your venue page along with address and phone number. To check if your business is located on Foursquare simply go to their website and do a search, if your business is not listed it can be added by signing up your businesses and registering it with Foursquare.
