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Getting Your Website Prepared For Local Search

Local Search Results allow local business to achieve top placement in search engine result for services and business that cover a local geographic area. Searches done that would include local services or businesses show local results first making it possible for small business to show up in the search results before other results. Google Places, Yelp, Merchant Circle and other local geared sites are necessary in the local search equation and will be covered in detail in another section. In this section I want to cover some of the website changes that are needed for local search...

Best Practices For Getting Your Local Business Ranked Online

Local Search levels the search engine playing field by showing local businesses in the search results before national businesses. This offers a great opportunity for local businesses to be found online and is a must for any local business looking to attract new business or improve their exposure. Google wants to show the most relevant results possible and is refining their process all the time. As of now there is only room for seven local search results and the trick is to make sure you are doing the correct things to get your business shown in this limited space. When done effectively, you...

Use Keywords Wisely

Once you have created your list of keywords you can begin to create your content. As you create content I recommend you continue to do keyword research as your content will lead you to new keywords that can then bring even more viewers to your site. Typically a site will have an overall theme and depending on the size of that may have underlying themes. If you think of your site like a hierarchy you should also think of your site as having its top level or homepage having the broadest keywords on an as you break into sections those keywords are then refine and broken into subcategories or...

Choosing The Best Keywords

Keyword research is a training product in itself and the theory behind choosing the best keywords and how to find them is much debated but the results are not. If you are not using the correct keywords or using keywords incorrectly it can have devastating results on your success. Keyword research is the single most important thing you can do to better your site. Google has shown time and time again that content is what it is looking for and then giving relevance search results is its most important goal. It makes sense; Google wants to give its visitors the best possible search results it...

Gauging Your Successes (Or Failures)

So you have a domain name and some hosting and you’re ready to put up your first site. The very first step you should take on any new site is installing some sort of analytics program so you can track your Internet traffic. We use Google analytics for the vast majority of our sites that are client sites. It’s free and offers many tracking reports to help you gauge how visitors find and use your site. Adding Google analytics to your site is easy especially if you’re using a content management system like WordPress which we also recommend especially for new sites or...

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